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KNB Communications' mission
is to define, cultivate, and strengthen your organization's image by executing
custom-designed campaigns targeted to specific audiences. We create a
strong and favorable brand identity among your existing and potential
customers, strategic partners, and the investment community. KNB Communications
is strongly positioned within industries ranging from healthcare,
financial services to technology, and from pre-IPO start-ups
to companies with household names.
Our niche markets and international
expertise allows us to establish a foothold in local or specific markets
as well as solidify a universal image for companies with global reach.
Whatever the size, industry, or geographical focus, we take pride in
nurturing close relationships with our clients and designing powerful
campaigns that meet each organization's unique and evolving communications
needs. KNB Communications is a strategic communications agency committed
to creating measurable and lasting success for our clients.
Our services include:
Counseling
Providing advice to the management of an organization concerning policies,
relationships and communications; in effect, "what to do."
Research
Determining attitudes and behaviors of publics and their causes in order
to plan, implement and measure activities to influence or change the attitudes
and behavior.
Media Relations
Relating with communications media in seeking publicity or responding
to their interest in an organization.
Public Relations 2.0
A thorough understanding of social media with a proactive, authentic,
and 'understand the community, learn their language' approach to
Blogosphere.
Publicity
Disseminating planned messages through selected media without payment
to further an organization's interest.
Employee/Member Relations
Responding to concerns and informing and motivating an organization's
employees or members, its retirees and their families.
Community Relations
Continuing, planned and active participation with and within a community
to maintain and enhance its environment to the benefit of both an organization
and the community.
Public Affairs
Developing effective involvement in public policy, and helping an
organization adapt to public expectations; also, term used by military
services and some government agencies to describe their public relations
activities.
Government Affairs
Relating directly with legislatures and regulatory agencies on behalf
of an organization, usually by military services and some government agencies
to describe their public relations activities.
Issues Management
Identifying and addressing issues of public concern in which an organization
is, or should be, concerned.
Financial Relations
Creating and maintaining investor confidence and building positive
relationships with the financial community; also, sometimes known as Investor
Relations or Shareholder Relations.
Industry Relations
Relating with other firms in the industry of an organization and with
trade associations.
Development/Fund Raising
Demonstrating the need for and encouraging an organization's members,
friends, supporters and others to voluntarily contribute to support it.
Minority Relations/Multicultural Affairs
Relating with individuals and groups in minorities.
Special Events and Public Participation
Stimulating an interest in a person, product or organization by means
of a focused "happening;" also, activities designed to enable an organization
to listen to and interact with publics.
ROV™
(Return Of Value)
Proprietary
methodology that demonstrates the added value of our public relations
campaigns.
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